Case Study
Advertising campaigns – lead generation
Premium investment near Warsaw
For a modern premium real estate development on the green outskirts of Warsaw, we launched a Facebook Lead Ads campaign targeted at a narrowly defined audience. In the first month alone, we acquired over 200 qualified leads at a cost of about 12 PLN per contact – in a highly competitive market with limited geographic reach. Interest was so high that the client couldn’t keep up with incoming inquiries. In response, we implemented Crazy CRM – our proprietary system for managing leads, follow-ups, and sales automation. Thanks to this, the sales team could respond quickly, organize contacts, automate reminders, and increase the efficiency of sales calls.Lead generation for a manufacturer of aluminum-glass structures, including pergolas, terrace enclosures, and sliding systems. After 30 days of the campaign, we generated 140 inquiries and signed 10 contracts for projects.
Acquiring contracts for a foreign employment agency. The advertising campaign targeted the competitive German and French markets. Result after 2 months with an 11,000 PLN budget: secured contracts totaling 800,000 PLN.
Lead generation for professional holiday decoration of public buildings, offices, and shopping malls. Preliminary lead qualification focused on projects with a budget above 10,000 PLN. Due to the high effectiveness, the campaign has become the company’s best source of sales generation each year. The campaign was so successful that the planned advertising budget had to be reduced to allow the sales team to keep up with new client proposals.
Effective marketing in the beauty industry – Increasing bookings at a Thai massage salon. Implementation of a system with full booking tracking and conversion API integration. Nearly 170 bookings achieved within 40 days.
An e-commerce campaign carried out over 9 months in the automotive industry – selling car parts. With a budget of 8,000 EUR, the campaign generated 554,000 EUR in online sales. Our efforts were supported by advanced Google Ads campaigns, focusing primarily on remarketing. Achieved an average ROAS of 67.
Support for sales of in-person professional training. Two years of continuous work generating B2B and B2C inquiries. 844 inquiries generated over 2 years. Long-term collaboration ensuring steady company growth.
Generating qualified leads for the financial industry. Our campaigns served as the main source of sales in a highly competitive market, competing against major financial players.
Generating leads for car leasing. Reduced cost per inquiry and supported faster response times using marketing automation.
Campaign for investment properties in Spain. Targeting the premium segment with properties above 350,000 EUR. Over the course of a year, more than 400 inquiries were generated for premium properties. Advertising budget: approximately 1,000 EUR per month.
Result: 35 properties sold, totaling 12,360,000 EUR.
Lead generation for the sales office of a Warsaw developer, generating nearly 300 inquiries for a new development.
Client acquisition for an EMS training studio. 340 leads generated over the course of a year, supporting the client’s growth across two locations.
72 leads for Zumba instructor trainings generated within a week of campaign launch. Average cost: 5 PLN per qualified lead – targeting individuals already teaching fitness classes and interested in improving their skills through our client’s training programs.
Franchise network growth in the wellness industry
For a nationwide Thai massage salon brand, we run lead campaigns aimed at acquiring new franchisees. Thanks to the right strategy and segmentation, in selected campaigns we acquired over 240 leads with an average cost per contact starting from just 11 PLN. New submissions regularly translate into signed agreements and openings of additional locations. As an agency, we are responsible not only for lead acquisition but also support the entire franchise network marketing-wise – through campaigns, publications, and the Crazy CRM system, which enables managing leads and communication across the entire structure.