CRAZY FEJM
Apollo.io – a new standard in B2B lead generation
What is Apollo.io and why are so many companies starting to use it?
In the B2B world, where the speed of reaching decision-makers, personalization of contact, and automation of follow-ups matter, a tool like Apollo.io becomes crucial. It is an all-in-one platform for prospecting, cold mailing, customer segmentation, and managing sales sequences. Companies looking for more than just a database or a CRM are increasingly searching Google for terms like:
- “what is Apollo.io”
- “Apollo.io reviews”
- “is it worth using Apollo.io”
And rightly so – this tool is a game-changer.
A database of 275 million B2B contacts from around the world
Apollo.io’s greatest asset is its powerful database of companies and contacts. You can filter data by industry, location, job title, technologies used by the company, and even headcount or growth rate. This not only shortens lead generation time but also allows for better campaign targeting.
Automated sequences: email, LinkedIn, phone
Apollo.io allows you to create automated cold email sequences that combine actions across email, LinkedIn, and phone. Thanks to this:
- you won’t forget about follow-ups,
- the sales team has a clear action plan,
- you have full visibility into who responded to your messages.
Apollo.io vs Woodpecker.co and other cold mailing tools
Woodpecker.co is a good tool, but mainly for email. It lacks:
- LinkedIn support,
- integration with large CRMs,
- dynamic data enrichment,
- contact scoring and AI-based targeting.
Why is it not worth implementing Apollo.io on your own?
Self-configurations often end up with:
- targeting errors (wrong filters),
- lack of A/B testing,
- campaigns sent to “cold” databases without personalization
- lack of CRM integration,
- incorrect results analysis.
The first step? A paid consultation — concrete and with no obligations.
We don’t start with a conversation like “do you want to buy something?”. We start with an analysis of:
- your current database,
- contact channels,
- sales processes,
- your results so far.
- whether Apollo.io is right for you,
- what we can do together,
- what the implementation plan and scope of support would look like.
How do we implement Apollo.io in practice? The process, mistakes, and examples.
Sales Activity Audit – The Starting Point for Scaling
We start by checking how your outbound campaigns currently operate:- Do you have a consistent database?
- Are follow-ups regular?
- Are your tools integrated with each other?
- the quality of your database,
- whether you have a properly defined ICP,
- whether your CRM system works efficiently,
- which activities generate ROI and which are a waste of time.
Step by step: implementation with CrazyFejm
- Defining ICP and target groups – we help select precise filters in Apollo.io.
- Creating sequence content – both emails and LinkedIn messages.
- Configuring sequences considering sales stages.
- A/B testing and first data analysis.
- Integration with CRM (e.g., CrazyCRM, HubSpot, Pipedrive).
- Reporting and optimizing the prospecting campaign.
Example: conversion increase from 1% to 7% in 3 months
For one of our clients — a company in the B2B professional services sector — we managed to:- shorten the sales cycle from 42 to 18 days,
- increase the response rate from 6% to 18%,
- achieve a 7% conversion to demos after improving the sequence.
Most common mistakes we eliminate:
- sending to unverified databases,
- lack of follow-up automation,
- incorrect order of sales activities,
- no reports for the sales manager.
How is implementation with CrazyFejm different?
- experience in 100+ B2B projects,
- integrations with various CRMs,
- implementation focused on ROAS and ROI,
- step-by-step approach: test → scale → optimize.
📅 Book a consultation – even if you don’t have Apollo.io yet, we’ll help you understand whether this tool will work for your results.
Why do larger companies choose us as their implementation partner?
Experience in international projects: DE, Dubai, Czech Republic
Our implementations don’t stop at the Polish market. We support clients in Germany, Czechia, and the Middle East — including Dubai. We help brands:- adapt cold email communication to local realities,
- run international campaigns from a single Apollo.io account,
- integrate leads with sales teams operating in multiple countries.
Complex implementations: from cold emailing to the full sales stack
Large organizations often already have CRM, automations, processes, and reporting. Our task is to:- adapt Apollo.io to the existing environment,
- ensure GDPR compliance, especially when expanding to the DACH market,
- integrate prospecting activities with CRM, marketing automation, and BI.
Apollo.io + CrazyCRM = full sales funnel
For companies that need more than just prospecting, we offer an extension with our own CRM — CrazyCRM:- integrated with Apollo.io,
- automatic creation of tasks, leads, and reminders,
- AI support, ready-made follow-up templates, and landing pages.
Comparison with Outreach, Salesloft, ZoomInfo
Companies considering implementation often search for:- “Apollo.io or Outreach?”,
- “Alternative to Salesloft”,
- “ZoomInfo vs Apollo.io”.
- Outreach is more expensive and less flexible in filtering,
- Salesloft focuses heavily on the USA and has weaker coverage in the EU,
- ZoomInfo is a great database, but lacks the sales automation and integration features that Apollo.io offers.