CRAZY FEJM

Who buys premium real estate, and how can you reach them?

Selling premium real estate is a completely different game than advertising rental apartments or developer flats. High-end clients are demanding, often anonymous, and make decisions much more slowly – but once they decide to get in touch, they expect the highest level of service.

At CrazyFejm, we help real estate brands – both in Poland and abroad – effectively reach clients who genuinely have the potential to purchase an apartment, villa, or overseas property investment.

Who are premium real estate clients?

These are individuals or companies who:
  • are looking for a second home (e.g., an apartment in Spain or Zanzibar),
  • invest in foreign real estate with the intention of renting or increasing its value,
  • buy luxury properties as a form of asset diversification,
  • relocate from big cities to outskirts, seeking space, tranquility, and prestige,
  • look for properties for their business – e.g., a villa for a wellness center or an apartment for corporate rental.
What unites them? Lack of time, high selectivity, and resistance to standard advertising.

Why the traditional approach doesn’t work?

Many brokers or developers use the same patterns:
  • listing portals (e.g., Otodom, OLX),
  • boosted posts with a single photo on Facebook,
  • PDF catalogs and “please call us”.
This doesn’t work for premium clients. Instead of a catalog – they want an experience. Instead of calling – they check you online. That’s why the key is:
  • precise segmentation and targeting,
  • remarketing,
  • CRM and automation systems,
and a classy landing page, not just an investment card.

What works in premium real estate marketing?

✅ Facebook & Instagram Ads – campaigns targeting high-income individuals with relevant interests (e.g., investments, travel, architecture), including international markets (UK, Germany, Scandinavia).

✅ Google Ads – targeting informed users who are already searching for specific properties (e.g., “apartment in Spain by the beach” or “villa with pool in Zanzibar”).

✅ LinkedIn Ads – acquiring B2B investors, lead campaigns for decision-makers.

✅ CRM and automation (CrazyCRM) – allows managing leads, building relationships, tracking client activity, and segmenting the database.

✅ Landing page tailored to the premium segment – with video, trust signals, testimonials, and a well-designed narrative.

Real campaigns, real results

Without revealing names, we can mention that:
  • In Spain we built a campaign targeting clients from Germany, the UK, and Poland, attracting those interested in marina-side investments,
  • In Zanzibar we reached clients interested in rental properties, achieving an ROI of 9–11% annually,
  • In Poland we executed several premium campaigns for clients selling houses, apartments, and residences in tourist destinations and major cities.
In every campaign: 👉 we start with analyzing the situation and discussing potential, 👉 we tailor the strategy and channels, 👉 we propose the first test advertising actions.

Schedule a free consultation – we’ll see if we can help

Not every premium project makes marketing sense – and we say this openly. That’s why before we propose anything, we schedule a short (free) conversation where we analyze:
  • who you want to reach,
  • what you are offering,
  • where possible sales paths exist.
If the project has potential – we will propose concrete actions. If not – we will honestly advise what can be improved.

👉 Schedule a consultation now – see if we can help your investment
or call (+48) 507 29 29 31

How we run marketing campaigns for premium real estate – step by step

An effective campaign for the premium segment is not just clicking “Boost Post” on Facebook. It’s a complete, coherent process – from understanding the target audience, preparing materials and systems, to analyzing results. At CrazyFejm, we have a proven operating model that has worked for several projects in Poland, Spain, Zanzibar, and other international markets.

1.

Analysis of the investment, environment, and end customer

Every project begins with a strategic conversation, often with the owner, developer, project manager, or sales manager. We analyze:
  • What are you selling?
  • Who is buying? (locally, from Poland, from abroad?)
  • What are the unique selling points?
  • Do you already have materials (videos, photos, visualizations)?
  • Do you have a landing page or website?
This allows us to plan a precise sales funnel – instead of working “blindly.”

2.

Preparation of the website and CRM system

Without a properly designed landing page, even the best ads won’t convert. That’s why we often:
  • design or optimize the website for a specific property,
  • implement CrazyCRM – our proprietary CRM system that allows you to:
    • capture and classify leads (from forms, ads, inquiries),
    • manage customer communication (Instagram, Facebook, WhatsApp – all from one place),
    • analyze campaign effectiveness (lead dashboards, daily and monthly reports),
    • set up automatic notifications and follow-ups.
This ensures that you or your sales team can act faster and more efficiently.

3.

Paid Advertising – Meta, Google, LinkedIn, and Other Markets

We create and optimize ad campaigns:
  • 🎯 Meta Ads (Facebook/Instagram) – building customer segments from Poland, UK, Germany, Scandinavia, Switzerland, and Dubai. We test creatives, remarketing, and investment-focused messaging.
  • 🔍 Google Ads (Search, GDN, Discovery) – lead campaigns targeting queries like “apartment Spain by the beach,” “villa in Zanzibar with ROI,” or “investment apartment Kołobrzeg.”
  • 👔 LinkedIn Ads – targeting investors and funds (e.g., promoting package sales or investments with 8%+ ROI).
All campaigns are tested, tracked, and optimized. We never work blindly.

4.

Support for Local Teams (e.g., Reception, Agents)

If you work with a sales team, franchise, or agents – we help onboard and support them:

  • We train them on using CRM systems,

  • We provide message templates, page mockups, and ready-made conversation scripts,

  • We teach how to respond to inquiries from ads (so-called cold leads).

We can also:

  • Build automations (e.g., SMS, email follow-ups),

  • Implement analytics (e.g., tracking forms, conversions),

  • Assist in developing your internal systems (e.g., integration with booking databases or calendars).

5.

Reporting and ongoing support

With each client, we agree on how often we report. In many cases, we provide:
  • weekly reports (e.g., number of leads, cost per lead, sources),
  • CRM dashboards with breakdowns by status and interests,
  • recommendations for changes and actions for the next period.
Instead of asking the agency “how’s it going,” you have real-time data – and concrete suggestions.

🗓️ Do you want to see how such a campaign would look for you?

👉 Schedule a free consultation with our advisor – we’ll analyze your investment and show you concrete actions.

Sometimes it only takes a few days for investors from Germany, the UK, or Poland to see your offers. But it requires the right strategy and a solid system.

Support for agencies, developers, and international projects – scalable marketing that delivers leads

CrazyFejm is not just an advertising agency. For many companies, we become an operational partner who:
  • is responsible for a steady flow of premium leads (both from Poland and abroad),
  • implements CRM and sales automation,
  • trains teams, optimizes websites, designs sales funnels, and runs advertising campaigns across multiple markets simultaneously.
🏢 We work with real estate agencies and developers
We cooperate with, among others:
  • agencies in Spain selling apartments on the Costa Blanca and Costa del Sol – targeting clients from the UK, Germany, and Poland,
  • investments such as eco-villas, resorts, or holiday apartment complexes in Zanzibar – targeting clients from Dubai, Scandinavia, and Poland,
  • Polish developers carrying out projects by the sea, in the mountains, and in major cities – in the segment above 800,000 PLN.
In every case:
  • we build a data-driven strategy,
  • we plan activities in Poland and abroad,
  • we optimize leads for specific salespeople or agencies.
We understand the challenges of international sales. We know:
  • how to target clients from Germany – with communication in DE or ENG, using precise geotargeting,
  • how to run campaigns for the UK market, where ad formats and lead expectations are different,
  • how to operate in the UAE (e.g., Dubai) – especially for investors seeking ROI in Africa and Europe,
  • how to acquire clients from Czechia and Slovakia, based on local language and user behavior.
This experience allows us to support clients not just as a “Polish agency,” but as a real partner in international expansion.

In real estate campaigns, the worst thing is to “lose” a lead. That’s why we implement CrazyCRM, which:

  • automatically classifies and tags leads,

  • reminds salespeople about follow-ups,

  • shows which ads and markets bring the best clients,

  • provides clear statistics and reports for management or the sales department.

Thanks to this, even with hundreds of contacts per month, you stay in control of the process and don’t lose potential customers.

Not every agency is suited for premium projects. It’s not just about aesthetics, but above all:

  • the ability to work with high-value leads,

  • understanding the dynamics of the real estate investment market,

  • familiarity with the operations of agencies, franchises, developers, and investment funds.

At CrazyFejm, we have completed a dozen such campaigns in various parts of the world—and we continue to grow.

  • Facebook Ads and Instagram Ads (with Pixel + conversions)

  • Google Ads (search, remarketing, YouTube, display)

  • LinkedIn Ads for B2B industries

  • A/B testing, optimization for cost per lead (CPL)

  • Synchronization with CRM and automation

  • PDF offers, presentations, videos, e-books, lead magnets

  • Call scripts, message sequences, follow-ups

  • LinkedIn content + personal profiles

  • Customer education – content that guides to a decision

🗓️ Schedule a free consultation

Let’s start with a 30-minute call. We’ll review your project and give you an honest assessment of whether and how we can help.

We don’t take every campaign—but if we take yours on, we deliver results.

👉 Book your slot

We can handle your campaign in Poland, across Europe, or globally. And we’ll do it right.

Call (+48) 507 29 29 31